Is it possible for an entire population to collectively imagine — and agree on — a reality that doesn’t actually exist? Enter the case of “The Berenstein Bears,” whose names were actually “BerenSTAIN,” even though almost everyone on the planet is sure — POSITIVE — that it’s “BerenSTEIN.” Our special guest Ryan Zeinert talks about how his blog article about the subject exploded into the Internet Conspiracy Sensation of 2015, and how an entire populace can somehow collectively remember something completely and provably false. It’s a fascinating look at how things like urban legends, time travel theories, the Mandela Effect, and our stupid, faulty brains create an alternative reality, even in the internet age.


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